People like blogs that continually post fresh, interesting content and search engines like to give people what they want. If you’ve been blogging for a while, you’ve probably realized that without new content, your blog starts slipping in Google’s search results and you fail to attract new visitors. Creating fresh content, however, is a challenge. One person can only come up with so many new ideas for a post without regurgitating old content.
Where can you find a great writer with a new take on your blog’s subject? You can hire someone, but a good writer costs money, and you’re trying to keep your expenses down. Why not do what many of the major blogs do and use guest posting for fresh content? It’s easy and it won’t cost you a penny: all you have to do is set your word count requirements and let authors present posts for your approval. If you allow the authors to include their own link, they will submit high quality content for you to publish. When you accept a guest post, it shows your existing readers that your blog isn’t one-sided. A post from someone who disagrees with your ideas guarantees that your regular readers will respond.
How do you get writers to offer guest content that they create specifically for your blog? You need to maintain a blog that meets Google’s suggestions for quality, including not having too many ads or content that is rife with spelling errors. Authors prefer to write for blogs that maintain high standards.