Author Archives: Mark

The Benefits of Guest Blogging

Hands typing on a keyboardOne of the simplest and most effective ways to get targeted website traffic and build backlinks to your site is to write guest posts for other blogs. Guest blogging allows you to benefit from the other site’s traffic and gain new followers of your own.

It’s best to search for blogs within your own niche that are popular and active. It’s especially beneficial if you can find high traffic authority sites that are willing to publish your content. You should query the site owner first and not simply send a post. Many blog owners are glad to receive well written and relevant guest posts. This provides them with quality content, while providing you with traffic and links.

Always focus on quality over quantity when guest posting. With Google’s latest updates, it’s not going to help you to get links from low quality sites. Sites that haven’t been updated recently, are not relevant to your niche or that contain mostly advertisements are best avoided. Stick to guest posting on sites that are well respected and have some authority. Doing some research by checking sites’ Alexa ratings and page rank can help you decide whether or not you would want to approach them for this purpose.

Once you find a quality site that is willing to publish your post, you may be able to establish a long term relationship with the owner. You may, for example, be able to form an arrangement where you contribute one or two posts per month. If you have a few sites like this, you will be building a solid foundation for SEO and traffic to your own site.

Using Guest Blogging to Build Your Business

Power of Words

If you operate a blog, you know the Internet is a saturated market across many industries. Trying to standout is akin to shouting in a packed stadium and hoping those on the opposite end can hear your words. They cannot — at least not without help. In the blogosphere, guest blogging is that help.

Establishing Yourself as an Authority
It doesn’t take much to create a blog, which is why it’s important to establish yourself as an expert in your field. You can back your content with an extensive work history in your industry, but many blogs are started on the premise of a professional wishing to share their knowledge and experience with others. In other words, you’re one among many. Extending a guest post to other well-established bloggers in your industry will make your blog a voice of authority.

The benefit of increased exposure is a two-way deal for you and the guest blogger. While their audience follows them to your website, your audience is introduced to a fresh perspective. A great way to increase the fresh exposure is to invite someone whose audience doesn’t fully overlap with yours. For example, if your focus is customer relationship management (CRM), host someone specializing in data security. Given the high number of data breaches at top financial institutions in the last few years, there’s no doubt audiences are always interested in learning more about protecting their customer’s personal information.

A blog’s position in search engine results is key to building an audience and increasing revenue through advertising. A backlink is one of the ways search engines determine how relevant a site is to a keyword search. Each guest blogger presents the opportunity to increase the number of quality backlinks to your site, thereby improving your search engine ranking.

Whether you’re posting on another site or hosting someone on yours, a guest blogger is always a smart business move, so start extending invites and pitching guest content to colleagues in your industry.

Blogging Software: A Difference Maker For Blog Owners

Blogging often sounds like a simple affair to potential bloggers. Unfortunately, these individuals soon realize that blogs are sometimes quite complicated. Small blogs are easily manageable because they don’t contain much content. The opposite is true for larger blogs where content is frequently added. Managing all of these posts and other blog features can prove challenging to say the least.

For that reason, new and seasoned bloggers alike should take advantage of blogging software. Various software options are available to help individuals manage their blogs. Some programs might offer automated posting, and others help with backend management of posts. Either way, each software option is designed to make a blog more efficient and successful. Bloggers that pass on such software are making a huge mistake today.

Software aimed at bloggers can help a given site in countless ways. A program that features SEO tools and ratings makes a blog more visible. Otherwise, software that makes managing past posts easier relieves headaches on a constant basis. Bloggers can use this software to great effect, depending upon their current needs and desires. An option exists to solve nearly every problem or hassle a blogger can encounter.

The last thing bloggers should do is avoid software designed to help themselves. A more efficient and optimized blog can reach a wider audience. Even simple tools contained within a given software can make a huge difference. In the end, bloggers that needlessly avoid such software often make things harder on themselves. More and more bloggers continue to realize the importance of blog software in their daily lives.

Looking At The Proven Benefits Of Guest Blogging

Newcomers enter the blogosphere and attempt to make a name for themselves each day. Thousands of individuals attempt to attract a following with their posts. Unfortunately, the average person never amasses more than a few dozen followers. Effective marketing and interesting content are necessary in order to succeed here. Guest posting on other blogs can help bloggers succeed like never before.

Guest blogging is a simple concept with proven benefits. Individual bloggers post content through other, better-known blogs. Likewise, those blog owners might post once or twice on the newcomer’s own blog. Bloggers might engage in this practice with each other on a regular basis. Other people are more comfortable with exchanging blog posts only once, though. note pad with pencil

Without a doubt, guest posts make sense for everyone involved in this situation. Blog owners receive more content for their own blogs; the posting blogger gains more exposure for themselves on someone else’s blog. Plus, he or she can link back to their own blog through that post, bringing even more exposure to their name and blog. A guest post often doesn’t cost either party a penny, too.

To find guest posting opportunities, bloggers need to contact other blog owners. It helps to focus upon blogs that feature similar content as the potential guest poster’s own blog. Blog owners tend to deny outside posts from someone that runs a blog on a completely different subject after all. In the end, bloggers can build a name for themselves at a faster pace through guest posts.

Why Relevant SEO is Important Today

Search Engine, Search Results, Google, Browser, SearchBuilding a successful business, brand or website in the online world requires more than a great product or idea. Implementing relevant SEO is essential to excel in any line of business regardless of the popularity of your brand offline. Understanding why it is essential to remain relevant when working with SEO is important when you want to move forward with your reputation and visibility as a brand in the online space.

What is SEO?

SEO is also known as search engine optimization, a tactic that helps to boost the rankings of websites and URLs in search engines such as Google, Yahoo! and Bing. SEO is necessary when building a brand’s image and reputation and can double, triple or quadruple the number of page visitors and views you receive from users around the world.

Changes in Search Engines

Because search engines are ever-evolving to provide the most unique and original content in categories it is important to stay updated with the latest changes and occurrences that involve SEO. Because the method of utilizing SEO most efficiently changes rapidly in today’s world it is important to remain as current as possible when creating new pages and articles of content to share on your blog or site.

Understanding why it is essential to implement SEO whenever possible and useful is a way for you to ensure you are maximizing your reach within search engine results. The more you implement SEO properly the easier it becomes to reach any intended and designated target market or audience.

Why Guest Posting is a Smart Idea

Note pad and keyboardThe goal of your blog may be to entertain, to inform and to engage the reader, and perhaps your main team of bloggers is proficient at tackling that goal. However, bringing in a guest poster allows a fresh voice and perspective to reign supreme and can present the audience with new material.

Different Voice
Not that people are growing tired of your current blog’s voice, but a new one can re-illuminate their interest. Choosing guest posting provides you with the opportunity to bring in someone who has a slightly more dramatic style or who can talk about the products and services you sell with a different attitude.

Fresh Content
Even if you make current and updated content a goal of your blog, constantly coming up with innovative ideas, particularly within the same niche, is a challenge. Someone who does not spend a lot of time writing about the particular subject might have an entirely new perspective that you never considered before. This fresh angle is often enough to get people talking about your blog once again.

Professional Perspective
Perhaps you blog about some subjects in which you have a casual to moderate interest. While that angle can help to engage people who aren’t professionals themselves, hiring a guest blogger means that you can bring in that professional angle from time to time. Doing so can help heighten the credibility of your blog.

Guest posting will help you to hold the interest of your current audience members and perhaps even draw more in.

Guest Posting

blogging = street credThose who are trying to get a blog off the ground need to come up with some great content to help to draw in more readers. Aside from running around and coming up with terrific posts, there are some other ways to get more traffic to their blogs. Guest posting is a good way to get content from somebody that readers may already be familiar with. Getting a blog up and running isn’t easy, so finding a special guest to contribute can help people to get started. Always make sure that the guests links to this piece from their own blog, as this is the best way to get readers from that blog to come to a new one. Also, always consider being a guest poster to another person’s blog. Those who choose to do a guest post on another person’s website or blog may find that they are able to steer traffic to their own site. Always make sure to put a link to your own site from the guest post on the other site. Those who see this new post and enjoy what they have read will find their way to the new site. Driving web traffic isn’t easy, but getting readers interested in other work doesn’t have to be a challenge. Those who create similar content should definitely post guest pieces on other’s site, and it can help to bring more web traffic to both of the websites or blogs that are involved. Start networking with others in the industry and make some arrangements.

Your Blog: Efficiency and Simplicity With Blogging Software

These days, running a blog without issues often proves difficult. Even the smallest blogs can suffer from efficiency problems. Larger blogs with multiple authors can run into organizational issues, too. To combat these problems, blog owners need to streamline their process and work on making things more simple. Too many problems arise when a blog isn’t run properly, and that’s unacceptable with so many solutions available.

Blogging software can help small and large blogs alike tackle these issues. Software is available from numerous developers that accomplish countless goals. Typically, these programs or plug-ins are designed to streamline the blog’s operations. They might allow authors to create and then automate the posting of their content. Another program might help with search engine optimization or help a blogger with monetization tactics.

Software dedicated to helping blog operations can prove invaluable. Automation software boosts productivity and helps bloggers schedule future content. When software offers SEO improvements, blogs will score higher in search engine rankings. A blog that keeps things simple and aims for optimum efficiency should be every blogger’s goal. Plug-ins and other programs can help users achieve these goals and more.

The last thing a blogger should do is let their blog lie in ruin. Inefficiency and complicated setups can doom even the best blogs. Unfortunately, these issues affect blogs of all sizes, and not everyone recognizes said issues. Bloggers that take a proactive approach will undoubtedly run into software designed to turn things around. Only a clueless blogger would dare to pass on such software.

Don’t make your Relevant SEO Irrelevant: Follow these Tips

A few posts back we talked about the importance of keeping your content relevant for SEO purposes. The focus there was on the content itself. We won’t rehash that post, but you get it already. Keep the content relevant.

But what about your SEO tactics themselves? Are you using relevant SEO tactics today? If your guest posting strategy is based on outdated tactics — like over-powered anchor text, for instance — then your SEO strategy is definitely not relevant.pen on paper

So relevance in SEO not only involves posting quality, related content, but it also involves using tactics that still work and avoiding tactics that don’t. Outdated SEO tactics aren’t just ineffective; they will eventually harm your site!

Let’s go over a couple quick tips related to guest posting that will help you get the results you’re after.

1. Be selective about where you post your links
2. Only submit high quality guest posts

Selective Guest Posting

Postrunner offers tools to help you find quality sites on which to submit your links. If you want long-term results that won’t get you penalized by Google, then use our filters to find high quality, relevant sites for your guest posts.

Quality Guest Posts

Quality is still king. If high quality sites are rejecting your guest posts, then you need to step up your efforts and provide them with higher quality content. Dig deeper into the topic. Double your word count. Submit only original content.

Never forget that keeping your SEO tactics up to date and providing value for your readers are the best ways to keep your websites and your business relevant and moving forward toward success.

Getting Started with Guest Posting

The web marketing gurus of today understand that being seen as an expert in your field is absolutely essential. However, the process of becoming an expert can be difficult. It doesn’t mean that someone actually has to know everything within a niche – they simply need to know more than average, and the easiest way tto appear as an expert is to write guest posts.

Guest posting on major blogs is a sure-fire way to establish your own authority and credibility within a niche no matter what it might be. For example, people who want to be seen as experts in internet marketing and blogging will guest post on ProBlogger, CopyBlogger, and other relevant websites with a large readership. The larger the readership, the more eyes on each post.sharpened pencil with inspiration text

To get started, search for blogs within your niche which are relevant to your subject matter. Reach out to the owners of the blogs and speak with them about the potential of guest posting; many of these men and women are very busy, so if your idea is good, they’d be happy to allow you to do some of the work for them.

However, once you are accepted, be sure to nail the guest post. You want to make a fantastic impression, as a single successful guest post can open numerous doors farther down the line.

Guest posting is the key to success in the world of online business. Take advantage of the captive audience to build your own loyal following.