Use Guest Posting Content To Attract New Readers

Magnet attracting a group of peoplePeople like blogs that continually post fresh, interesting content and search engines like to give people what they want. If you’ve been blogging for a while, you’ve probably realized that without new content, your blog starts slipping in Google’s search results and you fail to attract new visitors. Creating fresh content, however, is a challenge. One person can only come up with so many new ideas for a post without regurgitating old content.

Where can you find a great writer with a new take on your blog’s subject? You can hire someone, but a good writer costs money, and you’re trying to keep your expenses down. Why not do what many of the major blogs do and use guest posting for fresh content? It’s easy and it won’t cost you a penny: all you have to do is set your word count requirements and let authors present posts for your approval. If you allow the authors to include their own link, they will submit high quality content for you to publish. When you accept a guest post, it shows your existing readers that your blog isn’t one-sided. A post from someone who disagrees with your ideas guarantees that your regular readers will respond.

How do you get writers to offer guest content that they create specifically for your blog? You need to maintain a blog that meets Google’s suggestions for quality, including not having too many ads or content that is rife with spelling errors. Authors prefer to write for blogs that maintain high standards.

Blogging Software Options: WordPress

WordPress LogoWordPress is a very well known platform used for blogging. For over ten years, many popular blogs have used WordPress as their software, and there are many reasons why.

Easy To Use Interface

WordPress has an intuitive backend content management system. Beginners can learn to use it for blogging in a manner of minutes. From creating posts, adding images, editing content, and publishing a blog, WordPress makes it simple.

Free and Premium Themes

Everyone wants their blog to look the best, and WordPress makes it easy to do just that. With thousands of free and paid themes available, it’s simple to make your blog stand out. Many are also customizable, allowing you to change the colors, fonts, and more.

Publish From Your Phone

Not only is WordPress a great blogging software on your desktop or laptop computer, but they provide a free managing app that allows you to update and post on the go. The app is easy to use, making it a cinch to post content from anywhere in the world.

Check Your Stats

WordPress also includes site statistics, which allows you to see how many visitors your blog has had. You can see where your readers are from, how they found your blog, and more. Having all of this information close at hand will let you fine-tune your content to your target demographic.

All in all, WordPress is an excellent choice for a blogging platform. With an easy to use, customizable format, it makes blogging quick and painless.

How To Find Guest Blogging Opportunities

Guest blogging is important because it helps you build a network of relevant links that send people from authority sites to your blog. Finding guest post opportunities isn’t easy, but you can simplify the process by following a few steps.

Use Your Connections

If you know people in your niche who have blogs, send them a tweet or an e-mail. You must be courteous since no one likes an aggressive pitch. In most cases, you’ll get plenty of opportunities by using this strategy because bloggers always need new content.

Use Your Blog

Your own blog is a great place to advertise because a typical reader probably has a blog. The users who have subscribed to your feed already trust you, so they will respond if you advertise that you’d like to post content on other blogs. To achieve the best results, create a new blog post that lists your expertise and your preferred topics.

Ask for Opportunities

If you’re on social media sites, ask for guest posts about once or twice a month. You must phase your messages properly so that everyone won’t think that you’re a spammer. For example, when you send out a tweet, find out if your followers know anyone who needs additional blog content.

Besides these methods, there are many other ways to find guest posting opportunities in a variety of niches. If you develop a routine, you can bring lots of traffic to your blog on a regular basis.

Why Relevant SEO is Important for Your Website

computer on deskSearch engines have specialized algorithms for ranking content. Search Engine Optimization is the practice of optimizing your site to take advantage of these algorithms in order to achieve a higher rank in search engines. Optimizing your site with keywords relevant to your post or site is of paramount importance to achieving a high rank in search engines.

Having relevant SEO means you need to avoid stuffing your site or post with too many keywords. Using long tail keywords and relevant content to improve your search engine ranking is an example of a good SEO practice. Any content you create should be engaging and easy to read. Remember that the people visiting your site would rather read engaging content than a tangled mess of keywords.

Making sure your content is free of grammatical errors and spelling mistakes, doing this can get your page a better search engine ranking. Double checking your content before publishing can help you find and correct any grammar errors before you publish it. Having too many grammatical errors can be harmful to your website, and makes it harder to keep visitors interested in your content.

Using keywords that are relevant to your site or post is incredibly important when trying to get a higher rank in search engines. Search engines always prefer relevant content over large numbers of keywords. You should always make sure your keywords don’t comprise more than three percent of your page or article, otherwise, search engines may view it as keyword stuffing and decrease your page’s search engine ranking.

Guest Posting and Blogging Saftware are Still Viable Strategies

Stone chess piecesSome SEO companies now believe guest posting is no longer a helpful strategy for getting traffic or optimizing your site for the search engines. This is due to some warnings by Google itself on the matter. Google and other search engines are actively trying to discourage any type of content marketing or SEO practices that are spammy or that involve the distribution of low quality content. It’s still perfectly acceptable, however, to contribute high quality content in the role as a guest poster. Blogging software can be one tool used to keep your content quality up.  Here are a few guidelines to keep in mind.
  • Choose high quality blogs in your own niche. Avoid blogs that don’t get much traffic, that haven’t been updated recently or that consist mainly of ads.
  • Contact the blog owner. Always query blog owners before sending guest posts. Ask what type of material they might like to receive. This opens the door to a long term relationship.
  • Send your best content. Keep in mind that your main goal is to provide great content for the blog’s readers.
  • Make sure there’s a link back to your own site. Guest posting is a reciprocal arrangement where the blog owner gets an article and you get to sign your name and receive a link to your own site.

If you keep these rules in mind, there’s no reason why you can’t benefit by posting as a guest on various blogs. This is still a viable SEO and traffic generating strategy if you do it the right way.

What To Look For In Blogging Software

Man at a computer typingIf you have a message that you want to get out to the world, then blogging is a great way to accomplish just that. The first thing that you will need to do when you are starting a new blog is find blogging software. Below are a few important things to look for in a blogging platform.

The software you use for your new blog should be fully optimized for search engines. This will ensure that your blog posts will rank highly in search engine rankings, which will send interested and qualified readers to your content every day.

Your blogging platform should also provide an easy and intuitive experience for your readers. The design of your blog should make it simple for readers to browse your content, as well as direct them where you want them to go, such as a product or subscription page.

Making design and layout changes to your blog is something that you will want to do from time to time, which is why your blogging platform should allow you to make changes to the look of your website with just a few clicks of your mouse. Any reliable blog software will simplify the design process for you, leaving you more time to create quality content.

As long as the software you choose to run your blog has these attributes, then you will have a great experience as a new blogger. By choosing the right software up front, you set yourself up for blogging success in the future.

Guest Blogging: An Overview of What It Is and Why It Works

Blog written out in blocks on a deskContent creation is one of the more popular and reliable methods of increasing a website’s digital presence. The problem is that the most effective content may need to be published on an external website. Guest blogging provides an effective solution that creates a mutually beneficial arrangement for the blogger and the person receiving the guest post.

Guest posting works to supply blogs with content while promoting the website of the person whom submitted the blog post. One person receives content, while another receives traffic and one or more external links back to his or her website. This allows for a win-win situation.

Guest posting requires a person to contact a blog. This blog arranges for the type of content. The contact submits a draft of this post, then the blog owner reviews it. If it meets the blog owner’s expectations, the post is accepted and scheduled to be posted.

This type of cross-promoting works in both casual and professional environments. Large businesses can benefit from the external links and promotion just as smaller businesses can. This remains far more effective for smaller businesses, however, because websites accepting guest posts tend to be smaller than those large businesses can afford.
Guest posting creates a win-win situation. One website receives authority, traffic and a valuable inbound link. The other receives content that can impress and expand upon existing content. The most difficult part of this arrangement is connecting the blog with the guest post writer, but this process is well worth conducting due to the mutually beneficial nature of guest posts.

Your Websites Needs Relevant SEO

Close up of pointer on a computer screenGoogle has selective criteria for content rankings. Keyword stuffed content will push your blog away from the front page, but long tail keywords will improve your visibility in the search engines. Writing engaging content will get your blog on the first few pages of a Google search.

What is relevant SEO? Your content should be clear and concise. Avoid keyword stuffing. Visitors to your site want to read engaging content, and too many keywords will distract readers from your message. Encourage your readers to converse in the comments section.

Make sure your blog posts are easy to skim. Many readers want to get the gist of your content without reading every word. Paragraphs should be short and concise. When a visitor clicks on your page, you only have a few seconds to catch their attention. If the content is easy to read, many readers will decide to read the full post.

Check your content for grammatical and spelling errors. Search engines give a high ranking to grammatically correct content, so you should read through your content at least twice before publishing. Too many grammar errors will drive away visitors. Some visitors might even point out the grammar mistakes in the comments section of your blog.

It is easy to write engaging content when you are inspired. Before you start typing, read similar articles on the topic you want to discuss. Your readers will let you know what topics are important to them. You can maintain your readership by addressing things important to your visitors.

Is Guest Posting Still a Viable SEO Strategy?

Mail boxesThe practice of guest posting or guest blogging, once a well respected SEO practice, has become controversial. Some marketing experts, and even Google itself, are now discouraging this practice and associating it with spam or black hat SEO. What is the truth? Can it still be helpful to your site’s search engine ranking to write blog posts for other sites or will Google penalize you for this?

It’s very unlikely that guest blogging will ever be irrelevant or “dead.” It’s something that occurs every day on large authority sites and can still be a way to earn valuable links. However, you now have to be very careful about how you implement this technique. Because of Google updates such as Panda and Penguin, you definitely want to avoid having guest posts published on low quality sites, or sites that have no relevance to your own site’s topic. These are the kind of red flags that will make links worthless or worse.

On the other hand, if you contact popular, high traffic sites in your own niche and inquire if they would be interested in publishing a relevant article, you have a chance to build useful relationships and gain helpful links. To accomplish this, however, you have to submit content that’s genuinely helpful, relevant and unique.

Submitting guest posts, then, can still be a useful practice for SEO. From the point of view of the search engines, a guest post is no different from any other type of content. What counts is not who wrote a particular post, but whether it’s well written, relevant and a good match for the site.

Why You Should Use Blogging Software

If you are looking to create a blog, there are a lot of programs that will help you do this quickly and easily. Software like this is perfect for those that are new to blog creation or just don’t have a lot of time to spend on it. Below, we will go over some of the main advantages that come with using software for blog creation.

Easy Learning Curve

Software made for blog creation is designed to be very easy to understand, even for the most technically challenged people. Unlike making a website from scratch, software like this will make it easy for anyone to learn. You won’t have to learn html coding or anything else along those lines. Instead, you will be able to choose between a variety of different templates and ballpoint-pen-342291_640widgets that are all pre-made and customizable. Once you have chosen the theme and style that you like, you can start piecing your site together and watch it come alive in real time.

Fast Set Up Times

Blogging software makes it easy to get your blog up and running quickly. This means you will spend less time on your blog and more time one what really matters – the content that you will be putting on the blog. Whether this is your first blog or your 100th, using blog creation software will save you hours of your time.

Versatility

As we mentioned above, the software systems allow you to easily and quickly put together blogs and websites. This means you will have plenty of time to try different set ups and compare which styles and designs you like the best for your blog. If you finish your site and decide you don’t like certain parts of it, it won’t be hard to make the necessary adjustments and changes to get the blog set up the way you want it. Along with this, most blog software will give you a wide variety of theme choices to start with which further adds to its versatility.